The new way of mobile banking.
- Team
- Tangity
- Unicredit
- HypoVereinsbank
- Bank Austria
- Studios
- Milan
- Duration
- - Ongoing
UniCredit
Revolutionizing Global Mobile Banking
Challenge
Tangity has supported UniCredit in redesigning their Italian, German & Austrian mobile banking app through continuous updates and evolutions over a 3-year road map.
Our goal was to shift the concept of traditional mobile banking towards conversational banking by aligning the latest innovation design trends with the client's business needs.
While enhancing the relationship between the bank and its customers, we focused on the users' experience to offer customized content and design solutions in a single app, where two types of user-profiles, prospects and customers, could co-exist.
Approach
As a long-term Design Partner of UniCredit, Tangity was involved from the ideation and design concept phase over to the store release, including detailed UX design, prototyping, and design quality check.
To tackle this end-to-end UX and content design project, we formed an interdisciplinary team which worked in constant contact with the client and other stakeholders. Side by side, we first analyzed major international and Italian competitors in the fintech and banking industry to better determine the ideal strategy to improve UniCredit's Mobile Banking App.
Following our human centered design approach, through collaborative workshops and meetings, we analyzed and understood business opportunities for UniCredit's prospects to create an overall improved user experience based on the existing app.
We then updated UniCredit's Mobile Banking App in two main streams. The first phase, dedicated to the app's redesign, aimed to optimize and harmonize the app's existing user interaction flows, which we restyled in a second phase, to enhance visual clarity and readability.
Solution
We haven't just reached our goal of building a scalable Global Mobile Banking App. Instead, thanks to the new immediate login and account aggregator, we evolved the UX interactions to create a minimal cognitive experience and a simplified visual language.
Working in synergy with UniCredit, HypoVereinsbank, and Bank Austria, we designed app layouts to engage prospects, helping them discover UniCredit's product portfolio, previously accessible only to existing bank customers. We also supported the client in creating a light loyalty program and a new signature process, that enables users to sign various contracts remotely using the app.
ADOPTION
2 mln+ users
as of March 2020
AVERAGE RATING
4.25
with 250,000+ reviews
AWARDS
2020
Italy’s Product of the Year
Scalable global experience
3 countries
Italy, Germany and Austria
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