Innovating the insurance industry by capturing new segments
- Team
- Tangity
- Services
- Innovation Strategy
- Brand Experience Design
- UX and Service Design
- Content Design & UX Writing
- User Research
- Studios
- Barcelona
- Madrid
- Duration
- 6 months
Reale Seguros aimed to revolutionize the personal belongings insurance market by introducing a cutting-edge digital experience tailored for a new target audience. The seamless integration of this new initiative with the main brand is crucial. Additionally, providing an attractive and user-centric experience is essential to justify the introduction of a new product. With a commitment to delivering a high-quality and high-value experience for its customers, this new "digital concept & platform" should be flexible enough to support new business models and expansion into other countries in the near future.
To ensure the successful launch of Ingood, it was crucial to place the value proposition at the core of every element we designed: the product, its functionalities, the brand, the overall experience, or any communication and interaction with the user. This learning played a vital role in defining a distinct market position.
PURCHASE PROCESS
minutes
INSURANCE
per month
NEW SPORTS
Biking, Skiing, Golf
NEW BUSINESS MODEL
Live events insurance
Hungry for more?