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Premier African Broadcaster
Digital business transformation

Black man cheering at a sporting event surrounded by other fans

Elevating a renowned sports broadcaster to digital business excellence

Team
Tangity
Britehouse
Services
Transformation Strategy
Business Model Innovation
User Research
UX and Service Design
Studios
Johannesburg
Duration
 - 

Challenge

A leading African broadcaster, celebrated for delivering top-notch sports coverage across the continent, set out on a mission to revolutionize its digital experience. Their ambitious goal? To become the ultimate sports broadcasting platform, offering personalized and engaging content to millions of fans across Africa.

Fans wearing sports gear shouting at a screen

Approach

Our comprehensive approach covered several exciting areas:
  1. Strategy and experience design
    We started by defining a clear vision, aligning goals with the client's business metrics and strategy. We then crafted a detailed roadmap, plotting the course from UX/UI enhancements to a seamless cloud migration.
  2. Application development and website enhancement
    Our team dove deep into user research and ideation, uncovering what fans truly wanted and identifying global market trends. We designed innovative solutions that hit the mark, catering to the unique needs of their audience.
  3. Agile implementation
    We shook things up by introducing a new agile way of working, ensuring a quicker time to market and a steady stream of valuable updates for their customers.
Fan cheering in the stadium wearing a England flag

Solution

We brought in-depth subject matter expertise, reliable technology, and valuable customer experience insights to the table. By building a flexible partnership, we empowered the client to monetize their digital platform effectively. Our solution featured a complete backend overhaul and the exciting relaunch of personalized mobile, web, and decoder TV app experiences.

What we've achieved:

  1. 2.6 million personalization tracking indicators (favorites) within the first month – a testament to the immediate impact and appeal of the new features.
  2. Seamless integration of the platform into company-wide systems – including customer value management, data management platforms, and editorial strategies.

This comprehensive digital transformation didn’t just keep the broadcaster ahead of the game; it allowed them to capture the market more effectively, tap into new revenue streams, and solidify their reputation as a top-tier broadcaster.