Elevating a renowned sports broadcaster to digital business excellence
- Team
- Tangity
- Britehouse
- Services
- Transformation Strategy
- Business Model Innovation
- User Research
- UX and Service Design
- Studios
- Johannesburg
- Duration
- -
A leading African broadcaster, celebrated for delivering top-notch sports coverage across the continent, set out on a mission to revolutionize its digital experience. Their ambitious goal? To become the ultimate sports broadcasting platform, offering personalized and engaging content to millions of fans across Africa.
We brought in-depth subject matter expertise, reliable technology, and valuable customer experience insights to the table. By building a flexible partnership, we empowered the client to monetize their digital platform effectively. Our solution featured a complete backend overhaul and the exciting relaunch of personalized mobile, web, and decoder TV app experiences.
What we've achieved:
This comprehensive digital transformation didn’t just keep the broadcaster ahead of the game; it allowed them to capture the market more effectively, tap into new revenue streams, and solidify their reputation as a top-tier broadcaster.
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