Design, develop and operate a completely new price service for Gen Z.
- NTT docomo
- NTT DATA
- UX and Service Design
- UX & UI Design
- Visual Design
- 10 months
Identifying the overall picture and function of the service provided from the ideal customer experience, defining the functional and emotional value of the service provided, and controlling the quality of the experience value in the process of implementation, provision, and improvement, to create a brand new price service in Japan.
The project followed a Services Design & Design Thinking approach.
We started by understanding users’ issues in the mobile telecommunication market, to then define a service MVP to solve those issues. We designed all the touchpoints, giving them the appropriate tone of voice.
Finally, the website and mobile application were developed and regularly checked for improvements.
We designed a new price service from scratch, making it perfectly suited to younger generations’ needs and desires, and providing a distinctive user experience that enables NTT docomo to remain competitive on a freshly disrupted market.
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