Creating a monthly based car subscription for the new mobility
- Team
- Tangity
- Services
- Transformation Strategy
- Business Model Innovation
- User Research
- Brand Experience Design
- Studios
- Madrid
- Barcelona
- Duration
- 4 months
The new consumer mobility habits and the rapidly evolving car technology are negatively impacting the Automotive Market. Car dealers are managing an excess of unsold expensive vehicle inventory, while Banks are receiving fewer loan requests for car purchases.
We partnered with Santander to create a cutting-edge business model that revolutionizes the automotive industry by addressing current consumer needs and creating additional revenue streams for dealers, consequently establishing a new relationship between dealers and Santander's Consumer Finance Division.
The creation of a new brand enabled us to establish a communication code and tone suitable for the different audiences. It was essential to tailor communications and create personalized landing pages for diverse customer segments, including young people, expats, and replacement cars, among others.
Finally, to ensure disruption, we reduced the time to market by leveraging available technology through collaboration with a startup in the mobility sector.
Delivery time
Guaranteed for vehicles
Sales
Increase
Growth
EV sales
Award
Project in Santander
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