Is designing great experiences enough?
Antonio Grillo's reflections on the importance of time and participation.
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![Antonio Grillo teaching a group of Japanese people](https://www.datocms-assets.com/32402/1674215474-antoniogrillo_designresponsibility.png?auto=format&crop=focalpoint&fit=crop&h=1440)
"Design Responsibility goes beyond designing amazing experiences that focus only on the present. Designing with just the user in mind is not enough to guarantee a positive impact on society. It’s time to change lenses."
While, in certain regards, big companies have made our lives a lot easier, they often forget to consider the long-term impact of their solutions on society and the environment.
Going beyond the mere design of an experience, we can create products and services that are capable to establish long-term relationships with people, society and environment.
Read the entire article to start reflecting on the importance of time and participation in this transition.