Two days at Día C, the festival organized by the Club de Creatividad (CdeC) in San Sebastián, go a long way: reconnecting with friends, networking with industry peers, coming back full of inspiration and recharged to face the months ahead. 

This year, Tangity wanted to make its mark by creating a space to enjoy a coffee and a good conversation: the Tangity Offline Club. 

A big thanks to our friends at Nica, who provided sustainably sourced coffee and served over 1,000 cups in just two days. 

We also turned our space into a place for reflection. Victor Palau (editor and co-founder of the magazine Gràffica, a benchmark in the industry) held conversations with speakers, marketing and advertising directors about the state of creativity. From our set, they shared their vision on technology, the use of AI, and the role it plays in their creative processes—how it helps, conditions or enhances them. 

As Victor aptly described in his CdeC chronicle, advertising is no longer just a spot: it’s everywhere—across channels, formats, ways of doing. It’s not just about having good ideas, but about how you’re able to convey them through multiple languages and with emotions that resonate across generations. Advertising is no longer alone—it’s intertwined with technology, sociology, cinema, design, ingenuity, social media... 

Many great companies and their representatives stopped by our Tangity Offline Club—ING, Telefónica, Asisa, Diageo, OHL, Atresmedia, MondoSonoro—along with designers, artists, philosophers, writers, media directors, social media specialists, and experts in generative AI applied to creativity. Thank you all for sharing your vision with us. 

We’ll soon be sharing the interviews recorded in our space—we’re sure you’ll enjoy them as much as we did. You’ll find them on our Spotify channel and in the magazine Gràffica. 

Here are some brief reflections from those two intense days: 

• The founders of VICIO, interviewed by their Brand Manager María Cerdán Martínez, emphasized the importance of taking risks to sell experiences and emotions—and yes, also burgers. Company culture and authenticity as key drivers of their success. Creativity is just an idea until it's executed. 

• Laia Grassi spoke to us about AI, how neural connections work, and everything she’s learned, summed up in 10 commandments. 

• Isabel Martínez (Isabelita Virtual) shared her quest for the concept of beauty, now with such powerful tools as artificial intelligence. 

• Remedios Zafra reminded us: without time, there is no creativity. Rushing leads to precariousness and mediocrity in our work. A powerful insight. 

• Brenda Cohen reminded us that freedom can also be trained. In her talk, she got the audience dancing and forgetting their self-consciousness.